Did you know sellers lost over $1 billion in just two years by skipping the MLS?
A new Zillow study confirms what we’ve always known: limited exposure means limited opportunity. Some brokerages recommend off-market sales without explaining the risks—fewer buyers, fewer offers, and lower sale prices.
At The Blanchard Team, we do things differently. We give sellers all the facts.
And here’s the truth: 99% of our clients choose the open market—and walk away with stronger results.
Want serious buyers and competitive offers?
Don’t limit your reach. Go MLS.
Off-Market vs. MLS Sales
Sellers who skip the MLS leave $60K+ on the table on average (Zillow, 2024).
Buyers lose out too—less transparency = fewer choices.
We stand by fair, open, and competitive real estate.
Thinking about selling? Let’s talk. The right strategy makes all the difference.
Frequently Asked Questions
MLS exposure puts your home in front of every active buyer in the market, not just the buyers a single agent or brokerage happens to know. A Zillow study found that sellers who bypassed the MLS left an average of $60,000 on the table compared to sellers who listed publicly. More buyers means more competition, which typically means stronger offers and better terms.
The primary risk is leaving money on the table. Limited exposure means fewer offers, less competition, and a final sale price that reflects what one buyer was willing to pay — not what the open market would have produced. Some brokerages push off-market sales without fully explaining this tradeoff to sellers.
99% of Blanchard Team clients choose the open market after being presented with the full picture. The data on off-market sales is clear: full MLS exposure consistently produces better outcomes for sellers in Central New Jersey.
