What Does a Cooling Real Estate Market Really Mean?


An informative article and video from Christy Budnick, CEO of Berkshire Hathaway HomeServices.

What Does a Cooling Real Estate Market Really Mean? An informative article and video from Christy Budnick, CEO of Berkshire Hathaway HomeServices.

As mortgage rates climbed in October 2022 to their highest point in 20 years, those actively buying or selling a home were left to wonder how they should move forward. In a matter of months, buyers were priced out of markets they previously could have afforded, while sellers saw a drop in offers and an uptick in contingency asks. So, what does a cooling Real Estate market really mean?

Christy Budnick, CEO, Berkshire Hathaway HomeServices “What Does a Cooling Real Estate Market Really Mean?”

Where will the market go from here? And is this “cooling” really cause for alarm? We sat down with Berkshire Hathaway HomeServices agents to see what it really means for homebuyers and sellers moving forward.

Q: Many buyers—particularly first-time buyers—feel defeated as interest rates rise. Should these buyers assume they’re being priced out of the market?

Ginger Holmes, Partner and Principal Broker, Berkshire Hathaway HomeServices Woodmont Realty: I can understand why a buyer would feel that way, but I’d encourage them to look at the big picture and get creative with their financing. We’ve been talking to our lending partners here about new products that can make these rates more palatable/affordable for buyers.

Buyers should consider adjustable-rate mortgages (ARMs), which are loans with an interest rate that adjusts over time based on the market. Two-to-one buydown programs are also something worth exploring, which involve the seller helping to offset the cost of the higher interest rate for the first two years of the loan, with the loan rate increasing in the third year. This can reduce a mortgage interest rate by at least a percentage point, if not more. Oftentimes, when that third year rolls around, the lender will be willing to work with the buyer to refinance at that point.

We in real estate always say, “Marry the home, date the interest rate,” because there’s typically an option to refinance. Finally, I’d say buyers should also consider the tax benefits of owning a home. Mortgage interest and property taxes are deductible (subject to certain limits) so that should be factored into the holistic budget.

Q: What Does a Cooling Real Estate Market Really Mean?

Tonya Hamilton, Partner and Vice President, Business Development & Relocation Services, Berkshire Hathaway HomeServices Woodmont Realty: Here in Nashville, we’ve historically had a strong market over the past few years, and even as recently as March 2022, we saw single-digit increases in the number of single-family home and townhouse pending sales. But by September of this year, pending sales of single-family homes dropped 32%. The interesting data point here—and it’s something buyers and sellers should remember—is that median prices are still increasing. The median sales price for single-family homes increased 14.8% in September, so markets are still appreciating. We’re hoping to see about an 8% to 10% appreciation in the value of single-family homes, as the market adjusts. What the market is doing right now is stabilizing after a few unusual years, which is normal and necessary.

Q: Sellers have had the upper hand over the past few years, getting top dollar on offers with no contingencies. What realities should today’s sellers be aware of in order to optimally price and market their homes?

Maryann Vitale Alles, President and CEO, Berkshire Hathaway HomeServices Select Properties: Getting the price right is critical. Sellers should expect their agents to be working harder than ever to understand the current market conditions and apply those real-time analytics into the pricing model of their home. What worked six months ago is not applicable today, so agents need to be able to educate their sellers on what is truly a fair price in this market. Sellers should also know they can sweeten the deal on a home by relying on age-old practices that fell by the wayside when the market was hot. Instead of lowering the home price, offer to pay closing costs or contribute to a 2-1 buydown to decrease the monthly mortgage payments. A good agent can help you get creative to avoid price reductions.

Q: What other things can sellers do to help their homes get top dollar in this market?

Ginger Holmes, Partner and Principal Broker, Berkshire Hathaway HomeServices Woodmont Realty: In many ways, I feel like real estate is getting back to basics, and practices we always recommended to sellers are important to consider again. Sellers should be prepared to accept contingencies with an offer, such as home inspections with the potential to repair items as well as appraisal contingencies. They should also be prepared to receive an offer asking for the seller to pay closing costs in some instances.

Over the past couple of years, sellers didn’t have to worry about putting much thought into sprucing up their home before it hit the market, but now they need to make that home as competitive as possible. We tell clients curb appeal goes a long way. When someone pulls up to a home with curb appeal, they may be more interested to take a look inside. For older homes, doing repairs or updates such as new lighting and fixtures, fresh paint, and even refacing the cabinets helps to modernize the home without doing a full remodel. You want your buyer to say, “OK, I can move right in without immediately having to do tons of work.”

Q: While markets may be “cooling” in the U.S., that’s not the case for parts of Europe. What are opportunities for American buyers in places like Italy?

Marcus Benussi, Managing Partner and General Counsel, Berkshire Hathaway HomeServices MAGGI Properties: While there may be some “cooling” in low-level markets, the mid-level and luxury markets in Italy are still quite hot. We’ve actually seen an uptick in foreign buyers in Italy, particularly Americans and Germans. The phenomenon started during the pandemic and it’s not slowing down, despite the war in Ukraine & general global financial uncertainty. International buyers should understand that sales happen quickly with almost no bargaining going on. That being said, real estate here is a solid investment. In Rome, the prices are growing every year by 10% to 15%. High rents compared to affordable purchase prices have turned Rome into a very interesting area for foreign investors.

There are great opportunities, especially for high-net-worth individuals, to take advantage of a $100,000-per-year flat tax by transferring their permanent residence to Italy. This, combined with many fiscal advantages, makes Italy even more attractive. The key for these types of buyers is to work with a team of knowledgeable real estate professionals who understand the taxes and legal implications so there will be no surprises during the process.

Full interview: What Does a Cooling Real Estate Market Really Mean?

Jennifer Blanchard Team

Berkshire Hathaway HomeServices NJ Properties

(908) 432-0318 | jennifer@jenniferblanchard.com

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Jennifer Blanchard

Jennifer Blanchard is a Top Producing real estate agent in Basking Ridge with over 20 years of experience. She would love the opportunity to discuss any real estate questions you have.

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