I fielded a question today about whether open houses work and if they should be held weekly. I absolutely believe in open houses! They capture buyers who wouldn’t otherwise see your home – either buyers not yet working with a Realtor, or buyers who have their agents looking for something so specific that they may not recommend your property. A person might walk through your home and call their sister or their best friend to tell them about it. You never know where your buyer may come from, so I think it is important to use every tool possible to get the word out about your house and all it has to offer!
It is very hard to predict how the foot traffic will be – I’ve hosted open houses with only directional signs and internet advertising and have had ten parties through – I’ve hosted open houses with signs and internet advertising and nobody came. We blame the weather for good traffic (it’s a nice day, people are out!) and for low traffic (it’s a nice day, people are enjoying it doing other things!). Rain and snow are detractors for all but the serious shopper – and you DO want those serious buyers to walk through, right? So why not have an open house on a grey day?
Bottom line – open houses never hurt, and while they aren’t a silver bullet, they are a great tool!
If you are thinking of putting your Basking Ridge home on the market, let me know, I’m happy to provide a no-obligation market analysis for you. Just starting your search for your next home? Click here for information on houses for sale in Basking Ridge.
